At Alfa Jewellers, your trust and security are our top priorities. We are committed to ensuring that your shopping experience with us is safe and secure. Unfortunately, we have recently been made aware of a scam circulating online where fraudulent individuals pose as representatives of Alfa Jewellers, asking for payment details from customers. 

We want to clarify that Alfa Jewellers will never ask for your payment details online via email, social media, or any other unverified source.

How the Scam Works

The scammers may reach out to you through social media platforms, emails, or fake websites, claiming to represent Alfa Jewellers. They may request personal information such as your credit card number, bank account details, or other payment information in exchange for exclusive offers, discounts, or prize claims. 

These requests are not legitimate and have no connection to Alfa Jewellers. We strongly advise against sharing any payment details or personal information with such sources. 

How to Identify a Scam

Here are some tips to help you recognise these scams and protect yourself: 

Unsolicited Messages  If you receive a message claiming to be from Alfa Jewellers asking for payment details, but you have not initiated a purchase or inquiry, it is likely a scam. 
Payment Requests  Alfa Jewellers will never ask for payment details over email, direct messages, or social media platforms. Any payments for purchases should only be made through our official website or in-store at authorised Alfa Jewellers locations. 
Unverified Links  Scammers often use links that appear legitimate but lead to fake websites. Always ensure you are on the official Alfa Jewellers website before purchasing or entering payment information. Our official website is https://alfajewellers.com/

Here are some tips to help you recognise these scams and protect yourself: 

What to Do If You Encounter a Scam 

If you believe you have been targeted by a scam pretending to be Alfa Jewellers, here’s what you should do: 

  • Do not provide any personal or payment information. 
  • Report the scam to us immediately via our official contact channels at enquiries@mustafajewellery.com.  
  • Block and report any social media profiles, emails, or websites that seem suspicious or fraudulent. 
  • If you have shared your payment details, contact your bank or credit card provider immediately to prevent unauthorised transactions. 

Stay Safe and Shop Securely 

At Alfa Jewellers, we value your safety. Remember, all communication regarding purchases, orders, or customer service will be conducted through our official website or verified customer service channels. We will never ask for your payment details through unverified platforms. 

To stay updated on any future advisories or security tips, please follow our official social media pages. 

Contact Us 

If you have any concerns or would like to verify any communications you’ve received, please do not hesitate to contact our customer service team directly through our official contact page: Contact Alfa Jewellers. 

Stay vigilant, and thank you for trusting Alfa Jewellers for your gold and jewellery needs.